Beta opens July 15, 2026 Limited spots · Nigeria

Commerce, built for every merchant.
Starting with Nigeria.

Tradia gives you everything you need to sell in one place: your online store, payments, delivery, and live shopping built right in. It's made for Nigerian internet speeds and the way Nigerian merchants really work, from market traders to national brands.

Join the beta waitlist See how it works
Sell from one platform across
WhatsApp Instagram In-store Storefront Live Shopping
The problem

Nigerian merchants are running their businesses across three tools that don't talk to each other.

3+
Separate tools the average merchant juggles to run their store, take payments, and track stock.
72%
Of shoppers leave without buying when checkout breaks, trust is low, or payments fail.
0
Platforms that stay up during Black Friday, Sallah, and viral moments without crashing.
LIVE 2,481 watching
Ankara wrap dress · Lagos cut
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Folake Just ordered 🔥
Tunde Shipping to Abuja?
What makes us different

Live Shopping, with the cart inside the stream.

Nigerian merchants already sell live on WhatsApp and Instagram. The trouble is, there's no way to close the sale without the buyer leaving the stream. Tradia fixes that.

  • In-stream cart, in-stream checkout Buyers tap, pay, and confirm without ever leaving the broadcast.
  • Smooth video on Nigerian networks Streams keep playing on 3G, with audio-only fallback when the signal drops.
  • Shareable links with WhatsApp previews Every stream gets a tradia.live/store/stream link made for sharing on WhatsApp.
  • See which creators drive sales Track which influencer, which share, and which referral led to each sale.
For every merchant

From market trader to national brand. One platform serves them all.

The Trader

Selling on WhatsApp today.

You don't need a website, until you do. Set up a store in an afternoon, take card and transfer payments without leaving WhatsApp, and stop tracking who paid for what by hand.

The D2C Brand

Scaling past your first 1,000 orders.

You've outgrown spreadsheets and free tools. Get the inventory sync, analytics, and uptime that lets you go live on Black Friday without your platform going down.

The Enterprise

Running a national brand.

Multiple locations, multiple teams, and an API to build on. Enterprise agreements, custom integrations, and the only platform in Nigeria that guarantees uptime when traffic peaks.

Join the beta · July 15, 2026

Be one of the first 500 merchants on Tradia.

The first beta is limited to 500 merchants. Sign up early to get priority access, founder pricing for 12 months, and one-on-one onboarding with our team.

Please tell us your business name.
Please tell us your name.
A valid email is required.
Please pick a category.

By joining the waitlist you agree to receive product updates from Tradia. We never share your details. Read our privacy notice.

You're in.

We've got your details and added you to the first beta group. You'll get an email from team@tradia.store within 24 hours with your onboarding link and next steps.

#248
Your spot on the waitlist
FAQ

The questions we hear most.

When does the beta start, and what's in it?
The first beta opens on July 15, 2026. It comes with everything you need to start selling: a store builder, checkout (cards, bank transfer, USSD, and virtual transfer), inventory and order management, delivery through FEZ, an analytics dashboard, and one Tradia login your buyers use everywhere. Live Shopping arrives later in 2026, and financial tools plus the AI assistant follow after that.
How much will Tradia cost?
There's a Free plan, plus Basic, Pro, and Enterprise plans from ₦10K to ₦50K per month. We take a small commission on sales (0.2%) and charge 1.3% to 1.5% per transaction to process payments. Merchants who join during the beta keep founder pricing for 12 months.
I already sell on WhatsApp and Instagram. Do I have to stop?
No. Tradia works alongside the channels you already use, it doesn't replace them. Orders from WhatsApp, Instagram, in-store, and your online store all flow into one inventory, one set of reports, and one delivery process. Your stock count stays the same everywhere, updated in under two seconds.
Is this only for small businesses?
No. Tradia is built for businesses of every size and every type. Market traders, growing online brands, and large national merchants all fit. Enterprise plans add custom integrations, dedicated infrastructure, and a written uptime guarantee.
What happens to my data?
Your data is yours. We don't sell it, share it, or use it to advertise to your customers. Identity checks for you and your business are built in, not optional. And you can export anything, any time, from day one.
How is Tradia different from Shopify or Bumpa?
Shopify is built for the global market and doesn't handle Nigerian payments, local delivery partners, or live selling out of the box. Bumpa is built for Nigeria but has no live shopping, no uptime guarantee, and weaker infrastructure for large businesses. Tradia is the only platform that brings your store, payments, delivery, live shopping, a real uptime guarantee, and a Nigeria-first experience together in one place.
What if I'm not in Lagos?
The beta is open to merchants across the country. Delivery starts in Lagos at launch and expands to Abuja, Port Harcourt, and Ibadan soon after. Pickup and your own delivery work anywhere from day one.