Nigerian merchants already sell live on WhatsApp and Instagram. The trouble is, there's no way to close the sale without the buyer leaving. Tradia fixes that.
Nigerian merchants already sell live on WhatsApp and Instagram. The trouble is, there's no way to close the sale without the buyer leaving the stream. Tradia fixes that.
It's just running on tools that weren't built for it: Instagram Lives with payment links pasted in the chat, WhatsApp broadcasts with the books kept by hand. The sales are there. The platform isn't. Tradia is building that platform.
The cart lives in the broadcast. No deep links, no new tabs, no 'check your DM for the payment link'. Add to cart, pay, and get a receipt, all in under thirty seconds.
The video quality steps down to audio-only when the signal drops, so a buyer on a patchy connection still hears the merchant and can still place the order.
Missed the live? The replay keeps the same in-stream cart, so late buyers still buy at rates the rest of the industry thinks are impossible.
Every stream gets a tradia.live/store/stream link made for WhatsApp previews: rich card, thumbnail, live badge. The link is the marketing.
The products you feature pull from the same stock count as your store. Sell three of an item on live and your store updates in under two seconds.
Card, transfer, USSD, and virtual transfer: the full Tradia checkout, right inside the stream. Payments match up to each order automatically, so there's no spreadsheet to reconcile at the end of the night.
Every share creates a tracked link. You can see which influencer, which fan, and which referral led to each sale, and pay them automatically.
How many watched at once, which products sold, where people dropped off, repeat buyers, and where the sales came from. Read it on your phone in the morning while the riders are loading up.
The foundation ships first: store, payments, delivery, inventory, and analytics. Live Shopping comes next, once the data is rich enough and the system is solid enough to handle big, real-money crowds.