For merchants

One platform. Three depths of fit.

Tradia is built for the full range of how Nigerian commerce really works, from the trader selling out of a market stall to the national brand shipping at scale. The same engine, fitted to where you are.

The Trader

Selling on WhatsApp today.

You don't need a website, until you do. Set up a store in an afternoon, take card and transfer payments without leaving WhatsApp, and stop tracking who paid for what by hand.

You're probably

  • Selling on WhatsApp, Instagram, or in a market, and the orders are real
  • Tracking payments and stock in your head or a notebook
  • Paying delivery riders as you go and adding it all up at the end of the day
  • Wondering whether a 'real' store is worth the setup hassle

What you get

  • A store live in an afternoon, on your own domain if you want one
  • Card, transfer, USSD, and virtual transfer in one checkout
  • Delivery booked right from the order, no separate app
  • One stock count across WhatsApp, Instagram, in-store, and your store
  • A dashboard that fits on your phone and tells you the truth
Pricing

Priced to make sense for an active solo trader. Final pricing will be shared before the beta.

The D2C Brand

Scaling past your first 1,000 orders.

You've outgrown spreadsheets and free tools. Get the inventory sync, analytics, and uptime that lets you go live on Black Friday without your platform going down.

You're probably

  • Past your first thousand orders and feeling the seams
  • Running two or three tools that don't talk to each other
  • Losing margin to broken handoffs and reconciliation
  • About to do a Black Friday and praying nothing breaks

What you get

  • One connected platform: store, payments, delivery, inventory, analytics
  • Inventory that syncs across channels in under two seconds
  • Real reports on customer groups, channels, and conversion
  • Live Shopping later in 2026, the way your buyers already like to shop
  • 99.9% uptime when it matters: Black Friday, Sallah, viral moments
Pricing

Priced for growing brands selling across channels. Final pricing will be shared before the beta.

The Enterprise

Running a national brand.

Multiple locations, multiple teams, and an API to build on. Enterprise agreements, custom integrations, and the only platform in Nigeria that guarantees uptime when traffic peaks.

You're probably

  • Running a national brand with multiple locations and teams
  • Needing API access, custom integrations, and audit trails
  • Held to enterprise security and uptime expectations
  • Tired of platforms that treat Nigeria as an afterthought

What you get

  • API access to every part of Tradia
  • Custom integrations and a named technical contact
  • An enterprise agreement with a written uptime guarantee at peak
  • Multiple locations, multiple teams, and role-based access
  • Security and compliance documentation built for Nigerian and African requirements
Pricing

Custom: talk to the team. Annual agreements with uptime terms.

Not sure which one you are?

Start with the waitlist.

The first beta is limited to 500 Nigerian merchants, and we onboard each one personally. Tell us what you sell and how, and we'll match you to the right plan when access opens.

Join the beta waitlist Email the team