Nine parts. One platform.

Mobile-first stores you build without code, with custom domains, widgets, and a seller profile. Live in minutes, not weeks.

Setting up a store should take an afternoon, not weeks. Tradia's builder is mobile-first by default: pick a template, point your domain, drag in widgets, and you have a store that loads fast on 3G and looks right on a phone, where your buyers actually are. You get custom domains, a seller profile, and the same content tools behind your product pages, live streams, and link-in-bio.

Cards, bank transfer, USSD, and virtual transfer in one checkout, with trust badges that help more shoppers complete their purchase.

Card, bank transfer, USSD, and virtual transfer, every Nigerian payment method, in one checkout. Trust signals are built into the design, because in this market getting people to pay is as much about confidence as it is about the steps. Payouts arrive on a predictable schedule and match back to the order they came from automatically.

Pickup, your own delivery, and last-mile through FEZ, with live tracking, payouts, and escrow built in.

Delivery is where most merchants quietly lose money. Tradia covers pickup, your own delivery, and last-mile through FEZ, with live tracking and escrow that pays out once delivery is confirmed. Delivery rates show up in checkout so buyers see them before they pay, and disputes follow a real process instead of a WhatsApp argument.

The same stock count across WhatsApp, Instagram, in-store, and your online store, updated in under two seconds.

The same stock count across WhatsApp, Instagram, in-store, and your store, updated in under two seconds. Sell the same item on three channels at once without overselling. Orders, returns, and stock changes all update the same number, so your dashboard is always right.

Sales, stock, conversion, channels, and customer groups, all in a dashboard your team will actually use.

Sales, stock, conversion, channels, and customer groups in a dashboard that loads fast and reads like a clear report, not a maze. The numbers you actually run your business on come first, and you can tap into any of them to see what's behind it.

One buyer account that works across every merchant on Tradia, with loyalty, wallets, and later, cards and pay-later.

One buyer account that works across every merchant on Tradia. Buyers carry their saved addresses, payment methods, and loyalty from store to store. The first release includes the account and basic loyalty; wallets, cards, and Buy Now, Pay Later come later.

An assistant that writes product descriptions, runs promotions, answers customers, and explains your sales in plain language.

An assistant that writes product descriptions, runs promotions, answers customers, and explains your sales in plain language. Built for selling, not generic chat. It arrives in a later phase, once the platform has enough data to make it genuinely useful.

99.9% uptime when it matters most: Black Friday, Sallah, and viral moments. Uptime isn't a feature, it's the whole point.

99.9% uptime when it matters most: Black Friday, Sallah, and viral moments. Other platforms treat uptime as a marketing line; we put it in the contract. If the foundation isn't solid, nothing else matters.